17 Feb Jeanine Pesce
Jeanine Pesce is the go-to woman for tracking global active trends across multiple categories, from action sports to outdoor. Specializing in lifestyle, color, materials, and innovation within the market, she has been featured in major media platforms including Transworld Business, The Denver Post, SNews, Surfer Magazine, The Ski Channel, Footwear News and Footwear Plus. Pesce continually plays a vital role within the active community, working directly with designers, brands and retailers that seek her expertise to fuse fashion and function.
After earning a BS in Fashion Design from Drexel University, she seamlessly merged a love of writing and sports with an extensive knowledge of design and production, thus establishing a distinctive voice within the industry. For over a decade, Pesce has advised companies like Nike, adidas, Quiksilver, Columbia, Patagonia, Reebok and Under Armour, first as a consultantduring her tenure with Paris-based agency Promostyl, followed by an interactive editorial relationship via her role asthe Senior Active Editor at Stylesight.com.
Engaging with over 3,000 companies, Stylesight.com is a leading online provider of trend forecasting, analysis and reporting where Jeanine played a pivotal role in the conceptualization and development of the active section. Pesce also lent her insight to Stylesight’s London-based Forecasting Team for seasonal active forecasts, while launching and directing their industry blog Active Ingredients.
In addition to her experience as a trend consultant, Jeanine contributes articles to SIA (Snowsports Industry Association) and Anthem Magazine, and is featured on panels sponsored by the OIC (Outdoor Industry Association). She also appears as on-air talent for Outside Television as a style correspondent, and is a sought-after speaker at top-tier active, snow, surf and outdoor events and trade shows including Outdoor Retailer, SIA and Launch. She regularly travels to report on major events like Wimbledon, the Olympics and the World Cup, interviewing athletes and attendees for behind-the-scenes perspectives on sports culture and product.
When Jeanine isn’t globe-trotting, you can find her in LA, bouncing between the mountains and the beach, keeping a close eye on the evolution of all things active.