Navigating the Tension Between Design and Business

Navigating the Tension Between Design and Business

As a designer, have you ever been frustrated that a seemingly good idea failed to find support from the commercial side of your organization?

Robert Fry (Mountain Hardwear), Douglas Davidson (Burton Snowboards), Eryn Gregory (Columbia Sportswear), and Kurt Foster (Icebreaker) lead a workshop that explores the creative tension between design and business.

You’ll hear common challenges faced by designers and as a group, unpack the issues involved, and map designer-focused solutions for future use.