Panel: Trend Integration in Design, Marketing and Social Media

Panel: Trend Integration in Design, Marketing and Social Media

Trend researcher Jeanine Pesce leads a panel on the role of design, trend and social media in the creation of modern outdoor products. Panelists include Star Hoerauf (Thrive), Benji Wager (Poler Outdoor Stuff), and Alex Valdman (Giro).

Jeanine Pesce is a writer, stylist and the founder of Range, an editorial platform and creative agency specializing in active trends, color forecasting and marketing. Pesce has been featured in Transworld Business, SNews, Surfer Magazine and contributes to, Outside Television and Textile Insight.

Benji Wagner is the Co-Founder and Creative Director of Poler Outdoor Stuff. He lives in Portland Oregon with his wife and 3 beautiful children.

Alex Valdman has been in the garment-game since he was a kid, learning the art of tailoring from his grandfather and the craft of sewing from his mother. Currently heading up innovative projects as the Design Director of Giro Sport Design, Alex has successfully injected the cycling market with a much-needed aesthetic update with the introduction of the Giro New Road Collection.

Star Hoerauf is a technical outerwear designer with more than a dozen awards to her name, and a pioneer in the realm of high-performance technical apparel for brands such as The North Face, Patagonia and Arc’teryx. Though Star has spent much of her career innovating synthetic fabrics and cutting edge construction techniques, she is now passionately focused on the use of high-performance natural fibres and small-scale domestic manufacturing.