Will Watters

Western Rise

Will Watters is the founder of Western Rise, an apparel brand seeking to create simple, functional and versatile apparel for mountain life, while inspiring people to reconnect and preserve the natural world around them.

Named, “Favorite New Gear Company” by Outside Magazine and with worthy recognition from publications such as Gear Patrol, Cool Hunting, POWDER Magazine and Field & Stream, Western Rise is all about getting outside to do what you love, reconnecting with the wild and getting back to the basics, without worrying about the performance capabilities or aesthetics of your gear. Clothing that is as versatile and multifaceted as the lifestyle of the generation wearing it and as dynamic as any mountain adventure should be.